LATEST SNAPCHAT NEWS

Digital creative best practices: 4 top tips Social media advertising can be a tough nut to crack, as it's not easy to know exactly what your audience reacts best to when it comes to creating engaging ads. There are many elements to consider, from nailing the right image or video to reaching audiences with the most relevant copy and call to a....

Thedrum.com
Snapchat, Bitmoji Test Stickers Featuring Avatars in Wheelchairs Snapchat and Bitmoji are testing a set of stickers that feature Snapchatters' avatars in a manual wheelchair. Snap said in a blog post that it aims to create avatars that reflect and represent the diversity of its community, and it gathered feedback from members of that community in creating these d....

Adweek.com
Facebook releases TikTok-like rapping app, Bars While Facebook has been under fire for copying competitors for years now, the criticism has never stopped the company. From making its own Tinder to jacking the idea of Snapchat's Stories, the Zuck never shies away from taking "inspiration" from other successful tech companies. Case in point, Faceb....

Mashable

James Charles Denies Claim He "Groomed" a Minor on Snapchat James Charles is denying claims that he "groomed" a minor on Snapchat. On Friday, Feb. 26, the YouTuber issued a statement in response to new social media videos in which a.......

E!Online
Ikea Created an Augmented Reality 'Escape Room' on Snapchat Ikea is turning decluttering into a game with a new augmented reality "escape room" on Snapchat that tasks users with organizing items with the furniture giant's products. The entire experience takes place in a miniature model of a bedroom that can be superimposed on a tabletop, floor or other flat ....

Adweek.com
Snapchat's 'Open-Ended Growth Story' Solidified After Analyst Day Event Snapchat parent company Snap Inc (NYSE: SNAP) hosted Tuesday its Analyst Day presentation and many Street analysts agreed the social media company's "open-ended growth story" is achievable. Latest Ratings for SNAP DateFirmActionFromTo Feb 2021Truist SecuritiesMaintainsBuy Feb 2021UBSMaintain....

benzinga.com

Can Snap Sustain Revenue Growth of 50% Annually Over the Next Several Years? Snap Inc. made some ambitious promises at its Investor Day Tuesday, saying that it expects sustained annual revenue growth of 50% for the next several years, and detailing how each of the five buttons at the bottom of the Snapchat application have contributed and will contribute to that growth. Co-f....

Adweek.com
Snap Projects 50% Annual Revenue Growth for Next Several Years At its first investor day conference, Snap outlined a bullish future for the Snapchat app — with senior execs saying they expect the company to generate 50% revenue growth for at least the next several years. On the upbeat forecast, Snap shares popped more than 7% on Tuesday, with the stock hi....

Variety.com
The Galaxy S21 is the only Android phone that doesn't suck at Snapchat One little step towards a better Snapchat Snapchat on Android has historically proven to be pretty terrible when it comes to camera image quality. For years, the app would just be screenshotting the camera viewfinder and using that directly. It was effective (and arguably necessary based on the s....

androidpolice.com

Yes, Snapchat has a dark mode - but it's only available to some users. Here's how to check if you have it Snapchat has a dark mode setting, but it's currently only available to iPhone users in Australia and some parts of the US.....

BusinessInsider
Is Facebook shooting itself in the foot? by Diana Bossio, Swinburne University of TechnologyDisclosure: The Conversation in Australia has given evidence to the Australian government in favor of the News Bargaining Code, and it is accepting compensation from Google for participating in the Google News Showcase.Facebook made good on its thre....

alternet.org
Snap, Cassandra Drill Down Into the Snapchat Generation Snap Inc. kicked off its first ever global business-to-business marketing campaign, "Meet the Snapchat Generation," last August, putting the focus on the Generation Z and millennial generations in the Snapchat community. On Thursday, the company released new insights on the Snapchat Generation and i....

Adweek.com

Will Snapchat Spotlight Last Beyond Million-Dollar Payouts? CJ OperAmericano became famous on Snapchat before that was really possible. She first started using the app in 2014, at age 17, to send handmade drawings to her older siblings. When her drawings became more intricate, she started posting some of them on her Instagram page, which caught a BuzzFeed co....

Adweek.com
Snapchat star Tom Sainsbury travels to Hastings with his field guide to New Zealand book Fiona the wine reviewer could be just the tonic Hawke's Bay needs to get it through Covid uncertainty.Matamata comedian Tom Sainsbury, who is known for his Snapchat impersonations, will, alert level permitting, be in Hastings this.......

nzherald.co.nz
Facebook will clone the social network app that Elon Musk just used Facebook will clone another social network that might threaten its dominance, the new Clubhouse app that everybody is talking about. Valued at $1 billion and hosting over 2 million users every week, Clubhouse is a social network based on voice interaction, facilitating discussions and audio c....

bgr.com

Facebook reportedly eying Clubhouse clone for its next trick While Facebook displaced many of the old friends-centric social networks like MySpace, Friendster, and other forgotten names, it hasn’t exactly cornered all the social markets, at least not by itself. It had to resort to different strategies to compete with the likes of Snapchat, sometimes mak....

slashgear.com
Snap Teams Up With Givingli on Valentine's Day Snap Mini Snapchat has Valentine's Day gifts for both Snapchatters and marketers on its platform. On Feb. 14, Snap Inc. is teaming up with gifting application Givingli on a new Snap Mini that enables users to create free customizable greeting cards and share them via Snapchat, and it is rolling out several Va....

Adweek.com
Snap Hires Facebook Veteran Doug Frisbie as Head of Business Marketing After nearly 11 years at Facebook, Doug Frisbie has jumped to Snap to head up the Snapchat parent’s business marketing efforts. Frisbie joined Snap this week in the new role of VP of business marketing, reporting to CMO Kenny Mitchell. Frisbie will oversee global business marketing for Snap, w....

Variety.com

India's ShareChat is spicing up its TikTok competitor with AR lenses from Snapchat India's vernacular language social network ShareChat has partnered with Snap Inc. to spice up its short video app, Moj. ShareChat said that starting today, Moj users will be able to use 30 of Snapchat's lenses. The company eventually aims to develop 400 lenses through this partnership over time. It....

TheNextWeb.com
Mexican senator proposes regulating Facebook, Twitter to protect 'freedom of expression' The draft bill names Facebook, Twitter, YouTube, Instagram and Snapchat as networks that would be covered by the reform....

Rappler.com
Snapchat to Roll Out Friends Check Up Feature Snapchat is using Safer Internet Day Tuesday as a reason to remind Snapchatters to ensure that their friends lists are still pure and to remove those who no longer spark joy. The messaging application will begin rolling out a new Friends Check Up feature worldwide for Android users in the coming wee....

Adweek.com

New Snapchat feature encourages users to ruthlessly cull their friends lists In the wise words of Drake, "F*ck a fake friend, where your real friends at?" The answer, hopefully, is in your Snapchat friends list. Snapchat is introducing a new feature Tuesday called Friend Check Up. Rolling out in the coming weeks on Android and following months on iOS, Friend Check Up will p....

Mashable
Snap says it's well prepared Apple privacy update: 'We think of them as high integrity folks' Snap has taken Apple's upcoming privacy update on the chin, stating that it has been collaborating with the iPhone maker to prepare for the changes and educate brands, as well as investing in more first-party data despite a likely loss of ad revenues. Snapchat's parent can afford to be equanimous a....

Thedrum.com
Snap Sets Creative Tools and Content for the Big Game Snapchat teamed up with the National Football League on creative tools for Snapchatters and content for Super Bowl 2021. Snap Inc. said its NFL-partnered augmented reality lenses and filters reached 45 million users during the weekend of Super Bowl 2020. The NFL and Snap renewed their multiyear part....

Adweek.com

Snapchat Daily Users Pop 22% in Q4, Snap Tops Earnings Estimates But Issues Weak Forecast Snapchat gained 16 million daily users to hit an average of 265 million in the fourth quarter of 2020. Snap beat revenue and adjusted earnings estimates for the quarter, but its Q1 guidance was lower than Wall Street anticipated. Snapchat’s daily active users were 265 million in Q4 2020, an in....

Variety.com
Uber Eats Lets Snapchatters Become Wayne and Garth on Super Bowl Sunday The Uber Eats Super Bowl ad featuring Wayne (Mike Myers), Garth (Dana Carvey) and a cameo by Cardi B brings several Snapchat components with it, as well. The TV spot reunites Wayne and Garth nearly 30 years after the Wayne's World movie hit theaters, and they discuss many of the tactics used in Supe....

Adweek.com
Snapchat Rolls Out Black Excellence Bitmoji, Creative Tools, Lenses for Black History Month Snapchat is marking Black History Month with a host of in-application features and tools honoring the theme of Black excellence. Snapchatters will have access to Bitmoji, creative tools and lenses highlighting the creativity of Black artists and lens creators on the platform. Black History Month con....

Adweek.com

Indosat Ooredoo turns to Snap to boost AR experiences for users in Indonesia Snap has joined forces with Indonesia-based telco Indosat Ooredoo to explore how to create innovative engagement for consumers with augmented reality and new ways to work with brands in Indonesia. "Indosat Ooredoo is committed to bringing the most innovative digital experiences to people in Indones....

Thedrum.com
Funky Buddha Brewery, The Community Mix Local TV Spot, National Snapchat Lens A national Super Bowl spot was a bit beyond the budget for Florida's Funky Buddha Brewery to promote its Premium Hard Seltzer, but the combination of a regional spot airing in its home state and a nationally available Snapchat augmented reality lens will do just fine. Funky Buddha kicked off its "Fu....

Adweek.com
Woman films herself pouring boiling water on sleeping boyfriend, posts video on Snapchat: prosecutors An Illinois woman is accused of pouring boiling water on her boyfriend and refusing to drive him to the hospital, a horrific incident that she proudly filmed and posted on Snapchat, prosecutors said Tuesday. Alexis Sykes, 22, recorded herself scalding the victim last month while he slept on the couc....

NY Daily News

61% of Snapchatters Plan to Watch Super Bowl, With the Same Number Expecting to Use the App Super Sunday is super for Snapchat, as well, with 61% of Snapchatters who responded to a survey by Snap Inc. earlier this month planning to watch Super Bowl 2021 and the same percentage anticipating that they will use the application during the event. Snapchat said in a blog post Tuesday that 44% of....

Adweek.com
Ryan Reynolds Learns New Tricks in Snapchat Series 'Ryan Doesn't Know' - Watch the Trailer! Ryan Reynolds has a new show coming out! The 44-year-old actor has debuted the trailer for his upcoming show Ryan Doesn’t Know, which will be airing under Snapchat’s Discover feature. Here’s what the show’s about: “It may come as a surprise, but there are a lot of thing....

JustJared
Olympic Gymnast Simone Biles Shows Off Her World-Class Physique In Tiny Bikini Simone Biles is showing fans that while her competitive gymnastics career may be over, her world-class physique isn’t going away anytime soon. The gold medal winner took to Instagram to show off a tiny bikini, one that gave a glimpse of her very well-toned body. Biles shared an image of the....

inquisitr.com

Pinterest has stories now too, because everyone needs a step-by-step guide to your latest crochet or pho Pinterest may not be the hottest app in our tech bubble, but it looks like there's quite a big audience regularly returning to the network — about 442 million people every month, to be exact. These users will soon discover a familiar interface tweak that's currently popping up in apps left a....

androidpolice.com
During the U.S. Capitol riot, this Oklahoma man grabbed a beer from a fridge, FBI says. Now he has been charged By Nolan ClayStaff [email protected] — From inside the U.S. Capitol during the rioting Jan. 6, Andrew Craig Ericson used Snapchat to post photos of himself inside House Speaker Nancy Pelosi's conference room, the FBI reports. In one, he is taking a "selfie."Read more on NewsOK.com....

NewsOK.com
Game On: 70% of Snapchatters Use the App While Watching Sports The sports world is still adjusting to the affects of the pandemic, but Snapchat has managed to carve a niche for itself in the evolving new normal for fans. Snapchat said in a blog post that a survey of users last October found that 70% of them use the application while watching sports. And those......

Adweek.com

O2 and Mars initial UK brands to test Snapchat's 'First Commercial' You may not be anywhere near the office water cooler right now, but we still want to spotlight the most talked about creative from the brands that should be on your radar. Today, we're looking at Snapchat's 'First Commercial' showcase. Snapchat has showcased the first ads under its 'First Commerci....

Thedrum.com
Twitter's decision to ban President Trump's account is already paying off Twitter permanently banned President Trump's Twitter account following the storming of the US Capitol on January 6. Trump was also kicked off YouTube, Facebook, and Snapchat. Just one week after Trump's Twitter account was removed, conversations about election fraud dropped by nearly 70%. ....

bgr.com
Taboola Gets Into the Stories Game With Beta Release of Taboola Stories Content discovery platform Taboola became the latest platform to embrace the stories format with Monday's beta rollout of Taboola Stories. Advertisers will have access to the stories format first popularized by Snapchat and later embraced by Instagram, Facebook and other social platforms, but with t....

Adweek.com

What brands can expect from social media in 2021 As we run from the turbulent year that was 2020, the world's attention has turned to what we can expect in 2021. If last year is anything to go by, expecting the unexpected is probably our safest bet. In terms of the social media landscape, 2020 had just as many twists and turns as the government's ....

Thedrum.com
Snap Promotes Ben Schwerin to Head of Content and Partnerships In a reshuffling of Snap’s content group, the Snapchat owner has promoted Ben Schwerin to the newly expanded role as SVP, content and partnerships. And in another executive change, chief strategy officer Jared Grusd — the former HuffPost CEO who joined Snap more than two years ago —....

Variety.com
Snapchat is shelling out millions to young users to create viral content in an effort to compete against TikTok Snapchat told the New York Times that it is "distributing over $1 million" every day to users to create popular videos on its platform.....

BusinessInsider

Live Updates: Snapchat to permanently terminate Trump's account following Capitol riot The social media platform said it had assessed "what long term action is in the best interest of our Snapchat community" following the riot at the U.S. Capitol by Trump supporters on Jan. 6.....

FoxNews.com
Snapchat to permanently terminate Trump's account U.S.-based technology company Snap Inc. will permanently terminate U.S. President Donald Trump's account on Snapchat on Jan. 20.....

Ecns.cn
Jack Dorsey: "I do not celebrate" Trump's Twitter ban Just a few days ago, Twitter banned outgoing President Donald Trump, taking away his favorite distraction. While many welcomed the move as a preventative step for future violence following the unprecedented attack on the US Capitol, others condemned it as an overreach. Not all of the latter were nec....

TheNextWeb.com

Snapchat Follows In Twitter's Footsteps To Permanently Boot Out Donald Trump Snap Inc.'s (NYSE: SNAP) social media platform Snapchat said late Wednesday it is permanently banning the account of outgoing President Donald Trump. read more....

benzinga.com
Snapchat permanently bans President Trump US President Donald Trump has been permanently banned from Snapchat, according to a statement by the platform Wednesday.....

CNN
The Great De-Platforming Continues: Snapchat Permanently Bans Donald Trump There's hardly any social media platform left that will have President Donald Trump. Snapchat permanently banned Trump on Wednesday, a move the company said is in the best interest of "public safety" and its entire community. "Last week we announced an indefinite suspension of President Trump's Snap....

Adweek.com

Snapchat Terminates Donald Trump Account, Citing 'Public Safety' In the latest deplatforming of President Trump, Snap said Wednesday that it was permanently banning his account on Snapchat in the “interest of public safety.” The move by Snap to disable Trump’s access to the social app comes after Twitter, Facebook and Instagram, Twitch and other....

Variety.com
Now Trump can't upload new videos or livestream on YouTube YouTube suspended President Donald Trump from uploading any new videos on Tuesday. One video was removed from the Donald J Trump YouTube channel, while two additional videos were taken off of the official White House YouTube page for "inciting violence." Trump is suspended from YouTube for....

bgr.com
CEO change at Jungle Creations as 2020 'proves the resilience of social publishing' Jungle Creations' founder and chief executive Jamie Bolding has this week (11 January ) announced he will step down from the digital media company, with execs Melissa Chapman and Nat Poulter stepping up as joint CEOs. Following a year of record revenue growth at Jungle, the co-chiefs tell The Drum....

Thedrum.com

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